Speaker Bio
Carmen van Heerden is the Commercial Director for the Middle East and Africa at Trustonic, where she leads regional growth, strategic partnerships, and business development in embedded cybersecurity technology. With nearly two decades of experience in sales, marketing, and account management across leading global technology and telecom brands, she brings a wealth of expertise in channel strategy and commercial leadership.
Before joining Trustonic, Carmen held senior roles at MTN as Senior Manager for Branded Retail Channel Key Accounts, and at Samsung South Africa, where she served as National Channel Manager for the Operator Channel and National Channel Marketing Manager. Across her 13 years at Samsung, she played a pivotal role in channel marketing, operator partnerships, product sell-through strategies, and nationwide campaign execution.
Her career began in field services and training, giving her a strong foundation in customer engagement, retail enablement, and go-to-market execution. Over the years, she has developed recognised expertise in negotiation, consumer electronics, channel management, and marketing strategy.
Carmen holds a BCom in Marketing from the University of the Free State and is based in Johannesburg, South Africa. Known for her ability to bridge sales and marketing, she thrives in building high-performing teams, strengthening operator and retail relationships, and delivering growth across competitive markets.