Speaker Bio
Mr. Bruk Adhana is a highly accomplished professional and leader in the telecommunications industry.
With a BSC in Computer Science and Engineering, Bruk has accumulated over 15 years of invaluable experience in various key roles.
In his current position as the Chief Mobile Money Business Officer, Bruk leads the telebirr fintech business since May 2021. His responsibilities include driving the strategic direction of the company's mobile money services telebirr , overseeing operations, and spearheading innovative initiatives in the ever-evolving fintech landscape.
Since May 08 ,2025 Mr. Bruk is also leading ZemenGebeya with the vision of transforming Ethiopia's commerce landscape by establishing a fully digital and inclusive platform that bridges the gap between rural communities, urban markets, and global opportunities.
His in-depth industry knowledge, coupled with his exceptional leadership skills, Bruk brings a wealth of insights and perspectives that contribute to meaningful conversations and E-commerce industry advancements.