(Last Updated 8 November 2024)
- Who we are and what is the purpose of this privacy notice?
We are GSMA Ltd., (“GSMA”, “we”, “us” or “our”), the organiser of MWC Event series and M360 series, with registered offices at 165 Ottley Drive, Suite 203, Atlanta, GA 30324, United States of America.
This privacy notice (“Privacy Notice”) describes how we collect, use, and share personal information of our MWC Series App (“App”) users.
GSMA is the controller of your personal information. - What types of personal information do we collect about you?
In this Privacy Notice, when we mention “Personal Information”, we mean your personal data, which refers to any information or data that is about you.
We may process the following Personal Information about you:
| Data category | Personal Information |
| Profile Data | your first name and last name, company name, job title, job level, biography, area of responsibility, company’s industry type, contact details (including, country/region, city, website URL, Twitter/X profile URL). |
| Photograph | an image you may upload to the App. |
| Interests | your professional interests. |
| Event Data | information on past or upcoming MWC events you have signed up to as well as your favourite exhibitors, sessions and speakers, Pass type, QR code, and your notes. |
| Networking Data | information on your contacts, followers, messages, meetings, and attended events. |
| Mobile Device Data | device IDs, IP address, device type and model, location, operating system name and version, screen resolution, country and language, carrier name, app and SDK versions. |
| Mobile Analytics Data | information on how often you use the App, the events that occur within the App, aggregated usage, performance data, where the App was downloaded from, time you spent within a particular screen or content, items and content you viewed or liked (e.g. sessions, exhibitors, companies). |
3. What do we use your personal information for?
We may process your Personal Information for the purposes described in the table below. We also set out the data categories that we process for each purpose and our lawful basis under the European Union’s General Data Protection Regulation for undertaking the processing purpose we have described.
| Purpose | Data category | Lawful basis |
| Provision of the App for unregistered users You may use our App without a GSMA Global Events Account (i.e. as an unregistered user). In such case we will collect limited information about you to provide the App. | Operating system of your mobile device | Performance of a contract |
| Provision of the App for registered users All users can create a GSMA Global Events Account in the App and get access to all functionalities of the App, e.g. networking, registration to event sessions, or chat with other users of the App. | Profile Data Photograph Interests Networking Data | Performance of a contract |
| Digital Access Pass We may process your Personal Information to provide you with a Digital Access Pass that will allow you to enter the event and different areas of the MWC event you have signed up to. | Profile Data Photograph Event Data | Performance of a contract |
| Networking Opting into networking allows you to connect and engage with attendees from a wide range of MWC and M360 Events. You may use networking features either in the MWC App or a web-based version. You can easily opt-out of networking in the MWC App. | Profile Data Photograph Interests Networking Data | Consent |
| Personalised recommendations We may provide you with personalised recommendations on speakers, sessions, exhibitors, networking profiles of attendees, and interests tags that may be relevant to you. | Profile Data Interests Event Data Networking Data | Legtitimate interests Our legitimate interest includes processing your Personal Information to provide you with personalised recommendations in the App. |
| If you allow us to collect and use your Mobile Device Data and Mobile Analytics Data, personalised recommendations will be more accurate and better tailored to your profile. | Mobile Device Data Mobile Analytics Data | Consent (for the collection and use of Mobile Device Data and Mobile Analytics Data) |
| LinkedIn You may link your GSMA Global Events Account with your LinkedIn account. This will allow you to share content related to the Event on your LinkedIn profile. GSMA may also be sharing content on your LinkedIn profile. You will also be able to sign in to your GSMA Global Events Account with LinkedIn account. We will not share any content through your LinkedIn account without your consent. For more information on how LinkedIn may use your Personal Information see LinkedIn privacy notice. | Email LinkedIn ID LinkedIn Token | Consent |
| Direct Marketing We may send you marketing communications about our MWC events, services or products (e.g. via email) if you provide your consent or we have another lawful basis to do so. We may send you communications tailored to your interests and profile. | Profile Data Interests | Consent Legitimate interests Our legitimate interest includes processing your Personal Information for direct marketing purposes. |
| Profiling We may analyse your Personal Information for profiling purposes, to improve our marketing activities and create more relevant news and communications for our customers. | Profile Data Interests | Legitimate interests Our legitimate interest includes processing data for marketing, including profiling purposes. |
| Analytics We may use your Personal Information to help us better understand the demographics, background and interests of the App users. We will use this information to create aggregated and statistical information (which does not directly identify you) to support us with reporting on the performance of the App and to improve the App for better user experience. If you allow us to collect your Mobile Device Data and Mobile Analytics Data, we will use this information to conduct more advanced and valuable analytics. | Profile Data Interests Networking Data Event Data Mobile Device Data Mobile Analytics Data | Legitimate interests Our legitimate interest includes processing your Personal Information for analytical purposes. Consent (for the collection and use of Mobile Device Data and Mobile Analytics Data) |
| Data subjects’ requests and enquiries We may process your Personal Information if you make a data subject request (e.g. access to data, erasure, etc.) or submit an enquiry/complaint. | Profile Data Other data relevant to the data subject’s request | Compliance with legal obligations For the establishment, exercise or defence of legal claims Legitimate interests Our legitimate interest includes processing your request and/or responding to your enquiry. |
| For technical support We may use your Personal Information to diagnose, troubleshoot, and fix issues with our App or services and keep the App secure. | Data required for technical support & security purposes Mobile Device Data | Legitimate interest Our legitimate interests include diagnosing and fixing technical issues with the App and connected services, ensuring the security our services and detecting malicious activities. |
If you do not have a registered GSMA Global Events Account in our App and do not give us certain Personal Information, you can still have access to the basic functionalities in the App as unregistered user.
Consent
Where we process your Personal Information based on consent, you can withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect processing of your Personal Information conducted on other lawful processing grounds.
Legitimate Interests
If we collect and use your Personal Information based on our legitimate interests (or of a third party), you may object to such processing. In that case we will no longer process your Personal Information unless there are compelling legitimate grounds for the processing which override your interests, rights and freedoms or for the establishment, exercise or defence of legal claims.
Where we process your Personal Information for direct marketing purposes, you may object to such processing at any time.
4. Marketing
If you provide us with your consent or we have another lawful basis for sending marketing communications, we may process your Personal Information for direct marketing purposes using different channels of communication (e.g. via MWC Series App or email).
You can update your preferences in relation to the marketing communications from us anytime via the preference centre on our website. You can access the preference center via unsubscribe link included in each email from us.
5. Automated processing
We will not use your Personal Information to make a decision about you based solely on automated processing, including profiling, which produces legal effects concerning you or similarly significantly affects you, unless it is necessary for a contract between us and you, is permitted by law or you have provided us with your consent for such processing.
6. How do we collect your personal information?
We collect your Personal Information when you download and use the App or when you log in to your GSMA Global Events Account. We may also collect your data when you communicate with us for example via emails.
- Directly from you, for example when you create or log in to your GSMA Global Events Account, add or amend data in your GSMA Global Events Account, subscribe for our marketing communications, sign up for our events, communicate with us via email or other means.
- From third parties, for example social media (e.g. LinkedIn).
7. Who has access to your personal information?
We may share your Personal Information with the following recipients:
- Our agents, vendors, or service providers who perform functions on our behalf or provide services to us; for example, providers of registration, access control, security and venue services, IT service providers, accounting service providers or archiving service providers,
- Our partners and exhibitors when you, for example sign up for summits/conferences organised by our Event partners and sponsors, you provide your consent, or we otherwise have a lawful basis for sharing your Personal Information with them,
- Authorities where we are required to do so by law, or have other lawful basis to do so, for example for security reasons or in connection with criminal or regulatory investigations,
- Outside advisers, including legal counsels for the purpose of defence of legal claims, or regulatory proceedings,
- Our Affiliates for example for administrative purposes, group reporting, or provision of other services,
- Social media, if you decide to link your LinkedIn account with your Profile or when you publish our content on your social media profiles,
- Other App users when you send messages or interact with other App users as part of networking,
- Other third parties as may be disclosed to you at the time of registration or detailed in the terms and conditions of the event or App.
Please note that this list is non-exhaustive, and we may need to share your data with other parties to effectively deliver our services.
8. International data transfers
As we operate via a global network of corporate offices, booking and service centres, and data centres, it may be necessary to transfer your Personal Information internationally, i.e. outside of the country where it was originally collected or outside of your country of residence.
Where we transfer Personal Information that originates in the European Union (“EU”), the United Kingdom (“UK”) or Switzerland to a country outside the EU, the UK or Switzerland, we will ensure such transfer is made in accordance with applicable laws. We use a variety of legal mechanisms, including Standard Contractual Clauses adopted by the European Commission, to ensure your rights and protections travel with your data.
9. How long do we keep your personal information?
Your Personal Information will be deleted as follows:
- Data relating to your GSMA Global Events Account (except for data relating to networking) will be deleted after 12 months from the last time you logged in / accessed your GSMA Global Events Account.
- Data relating to networking connected to a particular event will be deleted after 9 months, following the last day of the event you attended.
We may retain your other Personal Information for the duration of our legal relationship with you or to comply with applicable regulations (e.g. tax or accounting). You may contact us anytime if you want to know more about how long we will keep your data.
GSMA Global Events Account deletion
If you delete GSMA Global Events Account, we will permanently delete all records related to your account. Its removal also means that you will lose access to your pass to the event, as well as access to the App. We will inform you when the deletion is completed.
10. Your rights as a data subject
Below you will find descriptions of rights that you may be able to exercise in relation to the Personal Information we process about you.
- Confirmation of processing – you can ask us to confirm if we are processing your Personal Information.
- Access – you can ask us to provide a copy of the personal data that we hold about you.
- Rectification – you can ask us to rectify the record of your Personal Information that we maintain.
- Restrict – you can ask us to restrict the processing of your Personal Information in certain situations.
- Object to processing – you can object to the processing of your Personal Information, where we process your data based on our legitimate interests or for direct marketing purposes.
- Deletion – you can ask us to delete some or all of the Personal Information that we hold about you.
- Portability – in certain circumstances, you can ask GSMA to provide you a copy of your Personal Information in a structured, electronic format, or to transmit it directly to another data controller, where technically feasible.
You have the right to contact the relevant data protection authority if you have concerns about how GSMA processes Personal Information. Our lead data protection authority in the EU is the Agencia Española de Protección de Datos in Spain.
However, we encourage you to contact us directly in the first instance so that we can attempt to address your concerns directly.
For additional questions or information concerning processing of your Personal Information or if you would like to exercise one of your rights, you can email us at [email protected].
11. Contact us
You can contact us with any enquiry relating to your Personal Information by filling out this form, sending an email to [email protected] or writing to:
Data Privacy – Legal
GSMA Ltd.
1 Angel Lane London
EC4R 3AB
United Kingdom.